Firm Conviction

Gardenia Jasminoides has been in cultivation in China for at least a thousand years, used in Chinese medicine to reduce swelling and bleeding following trauma and to treat injuries to the muscles, joints and tendons. It’s high content of anti-oxidants, polysaccharides and amino acids provide proven anti-inflammation benefits and help to rebuild the extra cellular matrix in the skin, keeping skin firm and elastic.

Gardenia Meristem also exhibits an impressive and unrivalled action in preserving the skin’s collagen system. Its high content of phytoesterols has been proven to boost skin's collagen content. In Firm Conviction, Gardenia Mersitem works alongside other powerful firming and restructuring ingredients to improve skin tone and elasticity, ensure a strong protection against photo-aging and to maintain your skin’s youthful firmness.

Centella Asiatica Meristem Concentrate (aka Gotu Kola) is brimming with goodness: rich in amino acids, fatty acids and a multitude of phytonutrients and polyphenols. As long as people have been healing wounds, Centella Asiatica was used as an effective anti-inflammatory and scar treatment. Its makeup of potent chemicals called triterpenoid saponins (asiaticoside, brahmoside, brahminoside, madecassoside and madecassic acid) has been shown to help heal wounds by boosting antioxidants, increasing the blood supply and strengthening the skin.

Centella Asiatica Meristem also has a significant impact on preserving the skin’s hyaluronic acid by inhibiting destructive enzymes, preserving moisture levels and firmness. In Firm Conviction, Centella Asiatica Meristem works alongside other powerful firming and restructuring ingredients such as Gardenia Meristem, Noni Ferment and Swiss Alpine Crystallised Light Water, to improve skin tone and elasticity, ensure a strong protection against photo-aging and maintaining your skin’s youthful taut appearance.

The Morinda citrifolia (Noni) plant is indigenous to the southern hemisphere and for over 2000 years has been used by ancient healers as the primary ingredient in their medicinal potions. In the Noni fruit, around 200 bioactive compounds have been scientifically identified. These actives –potent phyto-chemicals and anti-oxidants, including Anthraquinones, Glycosides, Lignans and Polysaccharides - bestow on the Noni Fruit considerable analgesic, antioxidant and anti-inflammatory properties.

Noni also exhibits visible firming and anti-wrinkle properties in skin thanks to its proven action on skin’s collagen content. Clinical trials using Noni in cosmeceuticals have revealed fantastic skin benefits: it helps to even skin tone and to improve skin firmness and elasticity, to normalize skin’s sebum production and it provides energy and vitality to tired skins. Noni has proven skin clarity benefits and helps to reduce shine and improve skin luminosity.

Obtained from the sustainable aquaculture of Jellyfish, Marine Collagen is the most bio-identical collagen ingredient available and is 99% homogenous to our own collagen. Elixseri’s collagen is extracted from the voluminous "umbrella" (mesogloea) of the jellyfish and can hold up to 200% more water than traditional collagen, forming a perfect shield of moisture and reducing trans-epidermal water loss.

Not only is Marine Collagen 3.5 times more hydrating than traditional collagen but it also harnesses the natural sunscreen from Jellyfish to offer a natural protection from the sun’s harmful and ageing rays. The remarkable protective, hydrating and regenerative benefits of Marine Collagen are complemented by line smoothing and pore closing actions that give skin a soft and supple appearance. Its superb hydrating and skin plumping activity, combined with its high bio-availability, will help to enhance skin’s natural moisture content, reduce trans-epidermal water loss and ensure a hydrated, smooth and comfortable skin.

Filmexel^® is a patented biopolymer based on innovative green technology combining the powerful actives of Kappaphycus alvarezii – a species of Carrageenan red algae from the warm waters of the Philippines – and Caesalpinia Spinosa – a thorny shrub native to Peru, known as the “green gold of the Incas”. The ground-breaking mixture of these two plants is obtained without the use of any chemicals, and creates a mesh-like “second skin”, that acts as a non-occlusive barrier against pollutants, irritants and allergens and preserves the natural barrier function of the skin.

Applied to the skin, Filmexel^® imparts instant lifting, firming and contouring, smoothing the skin’s surface and reducing the appearance of pores, lines and wrinkles. It also works to preserve the natural barrier function of the skin, ensuring that trans-epidermal water loss (TEWL) is reduced so that skin maintains its moisture levels. In Firm Conviction, Filmexel^® works alongside other powerful firming and restructuring actives to improve skin tone and elasticity, ensure a strong protection against photo-aging and maintain your skin’s youthful firmness.

Couperine is a unique combination of two of the most interesting and ancient plants still consumed today for health and healing purposes. Made up of bio-liquified Rocket Leaf and Indian Fig Flower extracts, Couperine is a powerful detoxifier and protector for all skin types, especially the most sensitive. Packed with beneficial polyphenols and vitamins, such as Vitamins A and C, rutin and quervetin, Couperine is also a fantastic ingredient in the fight against premature skin aging and loss of firmness.

The primary phyto-chemical compounds in Couperine are Isothiocyanates – powerful anti-oxidants that protect the skin and eliminate the free-radicals which attack and damage collagen and elastin, thereby helping to keep skin firm and taught. Isothiocynates are also known to boost the production of our bodies’ own endogenous (internal) anti-oxidants for even more free-radical protection. Couperine works alongside other firming ingredients to promote skin that is that is firm and taut, nourished, hydrated and healthy.